Prompt engineering and creativity

Designers typically pride themselves on generating their own ideas. But AI models, such as ChatGTP, can help designers generate ideas through prompt engineering, that is, the process of structuring or crafting an instruction in order to produce better outputs (texts or images) from a generative artificial intelligence (AI) model. This may suggest that designers using prompts for idea generation are becoming editors or curators rather than ideators.That is, designers are selecting, refining and promoting the most promising ideas produced by the algorithms. If so, do designers may risk outsourcing their innate spark of creativity to AI models rather than creating the idea itself. Or, is it the case that prompting is simply unlocking a new form of creativity? After all, prompt engineering is a creative activity in that it means experimenting with different phrasing, structures, or contextual elements in the prompt to get the best possible design output from the AI model. This suggests that prompting enhances rather than diminishes human creativity. But even so, as chatbots become more powerful and accessible, designers need to address concerns about authenticity, quality and ethical standards.