Ideation involves generating, developing and communicating ideas. This process requires a combination of inspiration, discipline, and problem-solving skills.While ideation takes place in many places, it calls for time and space for reflection often provided by the studio. The studio culture, however, has come under pressure in the digital age which tends to favour immediate gain or short-term result over long-term merit or reward.Yet to counter the digital tendency to short-termism, many creatives, and throughout history have been known to practice stoicism, a philosophy that emphasizes reason and self-control. Stoicism, then, may enhance creativity by encouraging a positive mindset for dealing with unique challenges, criticism and rejection that are inherent in the creative process. By accepting what they can control and what they cannot, creatives may find stoicism helpful to stay focused on the task at hand and maintain a sense of perspective and avoid becoming overwhelmed by obstacles.
