Monday 29 July 2024

Ideation workshop facilitates design thinking

The designed life is about possibilities: What if? And so, new ideas are born out of curiosity. Design ideation, then, captures creative energy and fuels optimism about what is possible: Change! Ideation, moreover, inspires collaboration and nurtures healthy competition. From first thought, the great idea develops through questioning, experimentation, and trial and error. Ideation acknowledges human intuition and common sense and rejects reducing complex problem-solving to a computational process. Ideation invites reflection and encourages designers to spend more time thinking, to focus on improving quality in their ideas. Indeed more digital devices leave less time to concentrate and to think without interruptions. And while digital communications technologies, AI included can substantially speed up the design process, they are also squeezing out individual thinking time. To meet this challenge, the ideation workshop, a liminal space encourages lateral thinking, that is, participants move from one known idea to creating new ideas using both quantifiable (fixed or universal) data and qualitative (descriptive or conceptual) data.

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