Analogue moments

Using conventional design tools - from pens to model-making - is about the analogue, human-centred experience, the antidote to a frenetic digital age of "digital fatigue". But while there are needs for, and advantages with digital technology providing flexibility, connectivity and efficiency, digital software, chatbots included may make ideas and concepts look 'perfect' - almost too perfect - hiding poor credibility or usability. And so, there is a growing appreciation and wants of traditional analogue techniques, of the slow "analogue moments" which inspire design thinking and making leading to surprising idea development. That is, using analogue ideation tools, designers, without an algorithm making choices for them, are nudged to slow down to make deliberate decisions based on heuristic problem-solving that offers simplicity, flexibility and low resource requirement. In return, designers are rewarded with a richer, more sensory and satisfying creative experience. Indeed using analogue tools enables designers to find the craft in design.