Design and artificial creativity

As AI infiltrates the world, design, as a discipline stands at the threshold of yet another paradigm shift. That is, can AI-driven ideation not only compete with but exceed human ideation, particularly for "routine" problem solving?* In this challenge, designers are exploring multiple directions and pathways while considering AI's creative role as well as its societal impact. It is a hybrid (analogue-digital) creative process which largely simulates human creativity although lacking several characteristics of it.† The design studio, then, is not a confined physical space for drawing and model making but a hybrid practise which blends traditional in-person studio experiences and computer simulations. The hybrid model, moreover, overcomes disciplinary boundaries using combinations of data (structured and unstructured), culture (man-made and biological), matter (organic and inorganic) and technology (analogue and digital) that stimulate and generate new creative perspectives which, in turn, impact ideation itself. Indeed, a paradigm shift. *‘Aha, I know what is going on here and this is what I need to do to figure out the answer.’ reaction to the problem. †AI does not use the same process as a human does when that human is thinking creatively. https://www.sciencedirect.com/science/article/pii/S2713374523000225