The human factor in ideation

It is now commonplace to start the ideation process by prompting generative AI tools, such as ChatGPT, rather than using traditional search engines, such as Google. And so, whereas Google is typically used for direct questions (Q&A), ChatGPT is used to generate text and images based on conversational interaction which makes the chatbot a handy and speedy tool for idea generation. Google, however, has responded to the chatbot challenge by offering AI functionality to its traditional search engine, aka "AI mode". Yet, depending on the context, a traditional search engine might work as well as, or even better than ChatGPT. That is, in many ways, search engines work with the same fundamental information as traditional search engines. This highlights the interaction between people and AI tools and the need to recognise the non-technological side of the design process, including privacy and ethical risks in AI projects. That is to say, the role of the human factor in innovation might be overlooked or undervalued in the AI matrix of speed and efficiency - an issue the workshop tries to address.