Sunday 15 November 2009

To ideate is to contextualise

Ideas reflect their ideators and contexts. All we have to begin with when we design products and services are contexts; notions of what might work and what might not. Until we actually contextualise our ideas, we can never know for sure how successsful they will be. To ideate, then, is to contextualise; to use our knowledge, experience and intuition to generate, develop and communicate ideas in their surroundings.

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