Ideation fitness

Ideation is certainly about imagination but also a state of mind, of curiosity, play and innovation. And as such ideation is a vital intellectual exercise making the best of achieving the aims of a design brief. In this pursuit, ideation is a kind of exercise, or workout to make the proposed idea a fitting response to the brief. And similar to a purposeful, physical activity to keeping fit, say, jogging or swimming, so ideation has a fitness function of measuring or assessing when the goal of the brief is met. In this sense, the ideation workshop, as part of design practice, can be seen as a  fitness class for designers. Indeed design fitness through ideation.