Sunday 24 October 2010

Making it happen

Ideation, unlike "brainstorming" (which is jumping from one idea to another while developing none), is more than coming up with ideas. It is as much about fine-tuning and communicating the idea in preparation for action to realise the idea.

Friday 8 October 2010

Ideas for apples

If you have an apple and I have an apple and we exchange these apples then you and I will still each have one apple. But if you have an idea and I have an idea and we exchange these ideas, then each of us will have two ideas. GEORGE BERNARD SHAW (1856-1950)

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