Narrative ideation

The narrative, or story is a powerful means of communication and used as a conceptual tool can make ideas more complete, exciting or persuasive. The narrative, then, turns the ideator into a storyteller developing and communicating ideas through written or spoken words, or visual images, or both. Using narrative formats such as analogy, metaphor and storyboard, design ideation thus becomes an interaction, or a dialogue between language (verbal) and visualisation (non-verbal) that not only brings ideas to life but also provides possible design solutions that can be understood by professionals, clients and laymen alike. Moreover, using computational power (by a computer), narrative ideation may help contextualise ideas further fusing seemingly unconnected, unrelated or contradictory ideas or situations to produce even more compelling ideas and concepts.