Ideation perspective

Although the idea of the sole creative genius may be seductive, the reality is that ideation doesn't work in isolation. The world of design ideas is truly contextual, embedded in individual and collective memory, evidenced in history and material culture, and reflected in everyday life of talent, passion and ambition. The ideation workshop, then, is not an ahistorical event, lacking a historical perspective or context, but an imaginative engagement with conceptual tools communicating first thoughts and ideas relevant to contemporary design practice.