Slow Ideation

Idea generation is often thought of as a speedy activity or a pop-up phenomenon, as in the proverbial "Aha!" moment, or in sayings such as "in a flash" or "out of the blue". But ideation can also be akin to a  meditative thought process of "reflecting", "mulling over" or "ruminating". Or a process of "iteration", "fits and starts" or "incubation". Yet irrespective of fast or slow ideation modes, what matters most is to capture the first thought(s) in some shape or form that enables the idea to be developed and communicated effectively to the intended audience, be they team mates, clients or the public at large. And whether ideas travel in the fast lane or the slow lane, the ideation tools employed are not mutually exclusive, that is, pen and paper, for example, moves along with computing. In other words, analog and digital creative means co-habit the same ideation space.