Groupthink

The ideation workshop goes beyond "brainstorming", which can be a rather shallow creative activity where participants are typically told to go for quantity of ideas, and withholding criticism of each other's ideas. Instead, and without any particular script to follow, participants in the ideation workshop are encouraged to dig deeper and enter into discussion and criticism, in the belief that such debate can stimulate rather than inhibit ideation. Moreover, and although the participants may choose to ideate alone, in pairs or small teams reflecting individual preferences, research suggests that brainstorming teams generate fewer ideas than the same number of people who work alone and later pool their ideas.

Hybrid ideation tools

Combining traditional ideation tools, such as freehand sketching and physical sketch modelling, with immersive experiences, such as augmented reality, suggests new ways of ideation where ideas are generated and developed in virtual immersive environments in a creative mix of the visionary and the practical, or the concrete and the abstract. Such hybrid ideation tools, inspired by virtual reality in gaming and training fusing hardware (VR headset) and software (visual effect and design), would enable ideators to interact with immersive environment using their own body (tactile immersion).