Groupthink

The ideation workshop goes beyond "brainstorming", which can be a rather shallow creative activity where participants are typically told to go for quantity of ideas, and withholding criticism of each other's ideas. Instead, and without any particular script to follow, participants in the ideation workshop are encouraged to dig deeper and enter into discussion and criticism, in the belief that such debate can stimulate rather than inhibit ideation. Moreover, and although the participants may choose to ideate alone, in pairs or small teams reflecting individual preferences, research suggests that brainstorming teams generate fewer ideas than the same number of people who work alone and later pool their ideas.