Sunday 24 September 2017

Analogue deprivation

'I have no problem working with digital technology' says Margaret Calvert, the graphic designer who invented the road signage system for British roads. But, she continues, 'Everything I do is initially hands on, working at a much slower pace, allowing time to think'. Working at a slower pace, then, in the analogue format, or hands-on, suggests more time to think when ideating, without discarding digital technology. Pehaps what Calvert is telling us, freely interpreted, is that working hands on at a slower pace at the early stages of the design process may be as important as getting enough sleep. Or, for an individual designer working wholly with digital ideation tools, this may amount to a kind of sleep deprivation?

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