Monday 4 August 2014

Idea accelerator

What transforms a bright idea into an innovative product or service? First, however, the great idea has to be represented and presented in a clear, convincing and exciting way in order to be recognised and accepted as such, and whether by a single client or a mass audience. For this ideators need tools to shape, form and communicate their ideas. Practising ideation tools, such as words, sketching and modelling, then makes sense in order to accelerate ideas from first thought to realised innovation, while at the same time building ideation confidence.

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