Effective idea communication

If you have a great idea, but you are not able to communicate it clearly, your audience might not get it. Therefore idea communication is a key factor in the early stages of the design process. And whether using visual or verbal language, or a combination of both, the idea, like a proposal has to be represented, formatted and presented in such ways as to make a meaningful and convincing argument for the viewer/listener/reader. To achieve effective idea communication in the design field there are techniques that can be learned and applied. In fact, some of these techniques are commonly used in the writing process for an academic paper. These techniques include creating and structuring a logical flow of the content (key point and subpoints) and using words and images effectively and imaginatively in order to persuade and win over the audience.

Ideation workshop in the age of algorithms

Algorithm-driven design and ubiquitous social media may suggest that the process of ideation is changing. However, design ideation embraces new tools and mediums combining analogue, digital and hybrid production modes, from an arts-and-crafts approach to algorithm- and theory-based design, including research and development. Thus the ideation workshop continues to provide a flexible and stimulating learning environment which is conducive to speculation, conjecture and testing of ideas in a collaborative manner ending with group presentation and discussion. In this process, ideation tools are applied to their fullest potential for generating and communicating ideas, and whether the tools employed consist of narratives, hand craft techniques or computer hard- and software.