Effective idea communication

If you have a great idea, but you are not able to communicate it clearly, your audience might not get it. Therefore idea communication is a key factor in the early stages of the design process. And whether using visual or verbal language, or a combination of both, the idea, like a proposal has to be represented, formatted and presented in such ways as to make a meaningful and convincing argument for the viewer/listener/reader. To achieve effective idea communication in the design field there are techniques that can be learned and applied. In fact, some of these techniques are commonly used in the writing process for an academic paper. These techniques include creating and structuring a logical flow of the content (key point and subpoints) and using words and images effectively and imaginatively in order to persuade and win over the audience.