Saturday 11 June 2016

Instant ideation

In the digital age, when surrounded by technology that seems able to meet every need virtually instantly, we also seem less likely to tolerate waiting whether for a coffee to be served or for a message or image to be received. But what impact does the 24/7 digital culture with its lack of patience and instant gratification have on learning and developing analogue ideation skills which take time and effort to build? When digital technology can meet designers' needs for visualising ideas at gigabit speed why bother with the time-consuming skills of freehand drawing and modelmaking by hand? Or is this a stereotypical description of digital ideation tools that overlooks the value of shaping, forming and expressing ideas in a more reflective mode using analogue tools? Such comparison of tools, however, raises the question of "validity" - how to "prove' that one set of ideation tools works better or faster than others? The answer, it seems, is best left to practising ideators: Why this, and not that particular tool, or combinations thereof?

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