Monday 20 March 2023

Designers on autopilot?

As AI technology is trained on more diverse and larger datasets including images as well as text the possibilities of what can be created seem endless. OpenAI's ChatGPT-4, for example, has 1 trillion parameters, or variables that the model learns from data. Yet, so far idea generation through AI has limitations because AI only does what it is told (data input). As a data driven system, then, AI cannot fully replace real-life experiences or personal interaction associated with idea generation such as improvisation, reflecting and daydreaming. However, generative software frees up time to designers providing them with a tool that afford novel ways of ideating. This suggests that the relationship between designers and AI is collaborative and that the most successful ideas won’t necessarily come from bright thinkers alone but from those best at using AI to assist ideation. A relationship perhaps similar to that between aircraft pilots and autopilot tech. That is, autopilots assist aviators along the flight path but do not replace the pilots. Moreover, pilots love to fly and they will fly. And designers love to design ... 

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