Thursday 27 February 2014

Just a minute!

Generating ideas tend to be a fast moving activity. But what about the development and communication of ideas? Can ideas be squeezed into just a minute, and presented in, say video format? Richard Wiseman, a professor of psychology, says he rarely finds it difficult to squeeze ideas - all of which are backed up by research and developed from his book chapters - into under a minute video. Using YouTube he believes shorter videos are the future of the medium: 'Conventional TV could spend 30 minutes on each of these items but not actually give you any more information. With any creative project, the more restrictions you put on it the more creative you are. With this you just have to be really good at scripting and cut down to the bare bones.'

Wednesday 19 February 2014

Play it, Einstein

In his biography of Einstein, Walter Isaacson writes that Einstein often turned to his violin when challenged in his work: 'He would often play the violin in his kitchen late at night, improvising melodies while he pondered complex problems. Then suddenly, in the middle of the playing he would announce excitedly, "I've got it!" As if by inspiration, the answer to the problem would have come to him in the midst of the music'. This suggest that Einstein's mental processing power relied on the dynamic nature of intelligence, or how intelligence is expressed in many different forms, such as analytical, creative or emotional intelligence, or combinations thereof.

Sunday 2 February 2014

Nulla Dies Sine Linea

"No Day Without a Line," is traditionally attributed to the Hellenistic Greek painter Apelles (4th century B.C.E.) by the historian Pliny the Elder, who recorded that Apelles would not let a day pass without at least drawing a line to practice his art. Practising every day, Appelles is said to have attached great value to the drawing of outlines, and the simplicity of design. Moreover, and in the context of ideation, making a start with a line can help develop the idea. In this sense, line drawing becomes a vital part of the creative process, and sketching an ideation tool. As Plato once wrote, "The beginning is the most important part of the work." Or, in the beginning was the line.

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