Just a minute!

Generating ideas tend to be a fast moving activity. But what about the development and communication of ideas? Can ideas be squeezed into just a minute, and presented in, say video format? Richard Wiseman, a professor of psychology, says he rarely finds it difficult to squeeze ideas - all of which are backed up by research and developed from his book chapters - into under a minute video. Using YouTube he believes shorter videos are the future of the medium: 'Conventional TV could spend 30 minutes on each of these items but not actually give you any more information. With any creative project, the more restrictions you put on it the more creative you are. With this you just have to be really good at scripting and cut down to the bare bones.'