The ideation workshop reflects how design works both in global and local contexts. It's neither ideate globally nor locally but both/and. Design ideas flow between countries and cultures and are developed, improved and acted upon to meet both global and local needs and conditions. For example, James Dyson, the British industrial designer, who set up his global headquarters in Singapore in 2019, says: 'We can develop technology [in Britain], but understanding what Asians want and what works in the market - we have to be there, we have to be immersed in it'. A classic example of local/global ideation is how Japanese electronics firm Sony borrowed ideas from US transistor manufacturers in the 1950s (under a licensing agreement), and, after improving upon the ideas achieved mass-market penetration of transistor radios selling seven million units worldwide by the mid-1960s.
