Thursday, 19 August 2010

Ideation "on-the-go"

Computers, mobile phones and handheld gadgets make up 58% of 16- to 24-year olds' media diet, according to Ofcom, the UK communications regulator. This age group is particularly adept at "simultaneous" media consumption. They cram nine and a half hours worth of media into six and a half hours of actual time. This represents a growing trend in media consumption "on-the-go". How will this trend impact the use of ideation tools? Or is the use of a range of ideation tools already a kind of simultaneous media consumption?

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