Idea-driven design

Ideas drive design. But ideation is much more than a sudden flash of inspiration from out of the blue, or the Eureka or Aha! moment. It is process work involving skills that can be learned, taught and practiced. It's an incremental process that navigates between ideas which are either too obvious or unclear unleashing the flow of creativity. This is what the workshop seeks to address; to experiment and build experiences with concept tools, from sketching to modelling to sticky notes, to encourage greater transparency of ideation processes.