Ideation workshop: Rhetoric as an ideation tool

Thursday, 21 May 2015

Rhetoric as an ideation tool

Rhetoric is the art of persuasion, and part of human communication that includes purposeful and strategic manipulation of signs and symbols, and whether in the form of written and spoken words or visual elements (verbal and visual rhetoric). Designers too, in communicating ideas, may use rhetoric when addressing a particular audience, from design team members to clients to end users, in specific situations, from ideation sessions to pitching for work to public consultation, in order to win over the audience for their idea. Rhetoric, then, and particular visual rhetoric using images as sensory expressions of cultural meaning, can be seen as an ideation tool.

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Welcome

This blog is for ideators engaged in design and architecture.

An idea was needed, well thought out, clearly presented.

Le Corbusier

Also:

https://design-ideation.blogspot.com

https://twitter.com/DesignIdeation

IDEATION WORKSHOP

LEARNING OBJECTIVE: To raise awareness of design ideation* and provide participants with an opportunity to reflect on their own design practice through the use of ideation tools**.

FORMAT: Self-directed, hands-on studio activity where participants work alone or collaboratively, in pairs within the group. Driven by curiosity, the workshop is informal but rigorous, non-judgmental but constructive and ends with ideas presentation to the whole group (plenary).

THEME: Each workshop has an ideation theme or task agreed beforehand. Themes can relate to place, function, artefact, or narrative, and be either common, universal or specific.

IDEATION PROTOCOL: The workshop has an optional research component whereby participants keep track of their ideation process using a protocol specifically designed for the workshop ("Reflection-in-action").***

WORKSHOP RESOURCES: Participants should have their own sketchbooks, laptops and simple crafting tools for making "stuff", using scrap materials.

LEARNING OUTCOME: Participants gain greater awareness of design ideation and the role of ideation tools in their own creative practice ("learning by doing"). The Ideation protocol acts as a self-diagnostic tool ("Reflection-on-action").

TIMESCALE: Each workshop lasts 3-4 hours (morning or afternoon session) or, alternatively, a full working day.

PARTICIPANTS: The workshop is suitable for design students (all levels) and practitioners alike. Group size: 6-12. The workshop language is English.

CONTACT: To participate, please contact Ben at studio.ben.jonson@gmail.com

* Design ideation is seen as a matter of generating, developing and communicating ideas, where 'idea' is understood as a basic element of thought that can be either visual, concrete or abstract. It is a purposeful activity (in the sense that a design is of practical service) that goes beyond the randomness of "brainstorming", but stops short of evaluating ideas per se. Idea development means moving from the general to the particular of the idea (through filtering and refining), and idea communication means the need for ideas to be externalised, or nobody else would know about them.

** Ideation tools are design tools which are purposefully used to help generate, develop and communicate ideas and include freehand drawing (sketches), words (spoken and written), sketch modelling (physical models), and computing (2D/3D software and AI technologies).

*** The workshop can be a vehicle for research in and of itself.

Thursday, 21 May 2015

Rhetoric as an ideation tool

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