Experiencing ideation

The workshop's objective is to offer a hands-on, studio-based experience of generating and communicating ideas for a specific purpose using a range of ideation tools, viz, words, sketching, modelling and computing. Through this multi-sensory creative engagement - where emphasis is laid not only on the appearance of surfaces but contrasting effectss of solids, voids and textures the participant ideators become author, director and producer of their own thoughts and ideas.The ideas are then presented and shared in a joint session. This is in contrast to "brainstorming", a group-thinking activity where the participants are asked to come up with as many new ideas as possible to a given problem within a short period using words only, and often on post-it notes which are then shared. In short, the ideation workshop encourages the participants to engage the full range of human senses to become experimental designers through their own experiments, rather than just "talking design".