Advantage workshop

The ideation workshop opens up the mind for speculative investigations and experiments and whether they function as mere representations, serious or ironic proposals or conceptual models. That is, hands-on use of ideation tools (words, sketching, physical modelling and computing) stimulates ideators to express, articulate or materialise their ideas giving them shape, form or substance resulting in proposals for, say new products through exploring new technologies, methods or materials. This multitudinal approach to generating and developing ideas has a further advantage in that the ideation process is not necessarily driven by what the market wants, or is perceived to want, that is, commercially driven experimental design, but can equally enable the designer to envision new things for consumers for which there is not yet a conscious need or desire, that is, designer-centric or autonomous experimental design.