Word-image cycle

The ideation workshop isn't a talk shop. True, words matter but so do doing and making. And so design ideation is manifested by interaction, or dialogue between visualisation (non-verbal) and language (verbal). An example of the image-word cycle is Corbusier who, in his final interview of May 1965, explained it as follows: 'As it turned out later that, not being able to build certain things, I could draw them; but not being able to explain them entirely in drawing, especially when it came to urbanism, I had to explain them, so I wrote.' In the interaction between words and images, however, words place the image in context. Moreover, the contextualised image highlights how ideation is as much process as outcome. That is, the process of visualising and verbalising the idea towards realisation, step by step. Or, idiomatically speaking, to take the idea from "talk the talk" to "walk the talk" to "walk the walk".