Ideation freedom

Although ideation, ideally, has no limits, often there are constraints set by the brief or the client. But there might be self-imposed constraints too, that is, ideators confine themselves to tried and tested ideas that have worked well in the past. So, to minimise self-imposed limitations or restrictions, be aware what kind of thinking and behaviour might be holding back unencumbered ideation. Such awareness may include stepping out of your comfort zone and, for example, rather than logging in to the computer first thing, scribble a poem on the theme of the brief. Or, taking risks, say, making a small sketch modell and then crumbling or setting fire to it (health & safety rules considered). Or, taking a totally different conceptual approch to the task in hand by, say, figuratively speaking, "putting the cart before the horse". And so on and so forth. Indeed surprise yourself!