Develop an ideation mindset

The workshop environment encourages immediacy of ideation - signifying creative thought and action. A transformative experience whereby ideas are generated not at arms length, or from a distance but in the here and now, in front of your eyes and in your hands. Ideation cannot be delegated so be curious and experimental, and ask questions. And, then, communicate and share effectively the idea(s) to all ready to listen - from next seat colleagues to next door neighbours or anyone within earshot standing by. Ideators adopt an iterative, experimental and ever evolving approach; from physical to online presence, from pen and paper to latest technology, devices and apps. Think, act and manage your ideation process!

Generation S

Baby boomers, Generation X, Millennials, and Gen Z are generation labels used in order to explain the core ideas and beliefs of a generation, which ultimately shape the world in which the following generation will live. But what really determines a generation leap? Are we witnessing the birth of a new generation marked by the effects of Covid-19? Generational analysis was pioneered by the German sociologist Karl Manheim (1893-1947) and subsequent generational studies have focused on how to better understand trends in consumerism, political participation and preferences in the workplace that contribute to making each generation unique. Although generation labels can only partially explain what makes generations different from each other, they hold value in that they help us understand the place we occupy in a changing world. And so, in the context of design in a digital age, the ideation workshop could be a venue for demonstrating the importance of generations in the use of conceptual tools, and sketching in particular. Or, what Generation(s) S(ketch)?