In the beginning was the idea. Which was followed by another idea. And so on and so forth. But which idea, out of many, is worth taking further, towards realisation? Elon Musk, the US entrepreneur and investor, in discussing the pursuit of innovation, reveals what matters in his decision-making process, which he breaks down to three questions: Time; how how long will it take you to build? People; have you access to the right network or team? Materials; have you access to the materials necessary to make your innovation a reality? In short, Musk's innovation equation: time plus people plus materials equals the ability to innovate. But whereas design ideation does not evaluate the idea per se, or predicting what chances of success (ideas are proposals, not final outcomes), Musk's approach to innovation may nonetheless be helpful to ideators in that it highlights input factors to be considered for innovation - and particularly in the pursuit of a startup. After all, it won't matter much if you have a brilliant idea but lack resources to realise the idea. Source: https://www.inc.com/kelly-main/elon-musk-reveals-his-innovation-equation-its-an-easy-way-to-gauge-if-a-business-idea-is-viable.html?utm_source=pocket-newtab-global-en-GB
Thursday, 7 April 2022
Innovation equation
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