Ideation ways

A multisensory approach to ideation, using a range of tools, materials and methods, as facilitated by the workshop, enhances the transformative experience of the creative process. Driven by curiosity, designers get a buzz out of  tactile, hands-on ways of ideation that embrace traditional artisanal practices while acknowledging digital technologies resulting in new insights and actions. But, also, transformative experiences, and broadening understanding, within the ideation framework, may be achieved through allowing the mind to simply wander, with or without tools and materials immediately at hand. Key, though, to ideation ways, is that the idea is made visible, or concrete, through imagery, artefacts or words - not that dissimilar to how craft work is actualised, as shown both in production (outcome) and process (communication).