GenAI's impact on ideation

While the workshop raises the awareness of the range of ideation tools available to designers viz. words, sketching, modelling and computing, design, as a practice, is inherently intertwined with technological progress. And so designers necessarily are adjusting to and adopting new ways of generating and communicating ideas - the latest being GenAI technologies such as ChatGPT and Midjourney. As a result designers, both in education and professional practice, find that GenAI is influencing the ways they go about ideation. But more than this; the rapid advancement of GenAI programmed to create new "original" content by learning from vast datasets, is having significant transformational affect on both design thinking and practice. Moreover, adoption of GenAI, as a data rich tool, is likely to help quicken the pace of, and to lower the cost of improvement and innovation in the design industry. It is also likely to challenge traditional studio-based teaching and learning transforming design education.