BrAIn storming

Ideation signifies idea generation in general without referring to any specific technique or method. One such creative thinking technique is brainstorming in which a group of people, or an individual come up with new ideas in response to a prompt. The brainstorming sessions typically focus on the quantity of ideas and welcome all kinds of ideas be they absurd, foolish, strange, or fantastical. That is, brainstorming allows for any idea to be voiced, and without judgement. The freewheeling approach to ideation, however, has been criticised for promoting group-think, mediocrity or out of hand results. Yet the application of the method, which was originally developed to stimulate idea generation in the US advertising industry, has gained new interest with web scraping, or AI data harvesting. That is, GenAI, in responding to prompts, provides not only vast quantities of ideas of great variety and at high speed but enhances the quality of ideas through seemingly unlimited combinations of ideas. In short, GenAI has the power either to replace or enhance the traditional brainstorming session resulting in ideation on a massive scale, or brAIn storming. Indeed AI-generated creative content is increasingly difficult to tell apart from human-created work, at least for everyday design tasks, that is, when dealing with "tame" rather than "wicked" design problems.