Generating ideas with everyday materials

In the context of design ideation, an 'idea' is understood as a basic element of thought that can be either visual, concrete or abstract. An example of a designer who thinks in terms of concrete ideas is Philippe Malouin, who is experimenting and making things out of any available everyday material. Taking an instinctive approach to design, that is, not to think too much in front of a computer, the London-based designer lets the function and the materials influence the creative process. For example, on the theme of sustainability, and based on his salvaging practice, Malouin looks at the waste streams and modify them in order to make a new product, In this way, he has created 68 design products from junk steel. Also, starting with a very open project brief, and with a minimum of intervention, Malouin says he is trying to demystify the creative process.  https://philippemalouin.com/